The nonprofit sector has a donor retention crisis. On average, organizations retain only 45 percent of first-time donors from one year to the next. For every 100 people who give to your cause for the first time, 55 of them will never give again. The organizations that beat this average almost always share one thing […]
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If you run a plumbing company, an HVAC business, a cleaning service, or any other home services operation, you already know the challenge. You did great work. The customer was happy. And then they hired someone else six months later because they simply forgot your name. This is the single biggest profit leak in the […]
In real estate, you are not just selling houses. You are competing for referrals from every person who has ever worked with you. And in a world where every agent is sending the same email newsletter, the same postcard, and the same holiday magnet, there is one thing that almost no one is doing consistently. […]